The $7 billion greeting card industry is experiencing a revival as a result of increased interest from younger consumers. Winnie Park, CEO of Paper Source, told Maria Ricapito of Marie Claire that Millennials specifically are their brand’s fastest growing segment. As the generation flooded with digital tools and technology, Marie Caire describes screen burnout as a catalyst for the surge in greeting card popularity. For younger audiences, there is something uniquely special about receiving packages from loved ones and reading handwritten cards or notes....
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